Coty Has Announced A “Strategic Collaboration” With KKW Beauty-It Is 15% Less Than Kylie Jenner’s Beauty Brand.

by Chhavi Madaan | 2020-07-01

Kim Kardashian’s KKW Beauty Gets A $1 Billion Valuation, But That’s 15% Less Than Kylie Jenner’s Beauty Brand. Read On To Know The Complete Details.

On Monday, a strategic relationship with KKW beauty was announced by Coty. And this “Strategic relationship.” is being developed with Kim Kardashian’s beauty brand, KKW Beauty. In which, $200 million is paid for a 20% stake in the brand. As per the terms and conditions of the legal contract, Coty will be responsible to take care of the “Portfolio’s statement” in skincare, haircare, personal, and nail care products, and Kim will be leading all the creative efforts of the business. 

KKW Beauty was valued for $1 billion. 

Undoubtedly, the collaboration hasn’t surprised us as Coty already disclosed this matter at the beginning of June month. He told me that he was in the discussion with Kardashian West for the best possible collaboration. 

The deal didn’t expect to have a material impact on Coty’s financials in the future, said by Wells Fargo Analyst Joe Lachky. He continued saying, “the small ownership is given but it could become more over the time as it includes many other legal formalities where Coty has to pay. 

Coty’s stock COTY, 1.34% soared 13.4% to $4.74. It has lost 57.9% year to date, while the S&P 500 index SPX, 0.35% has slipped 5.5%.

Coty’s announced the about the collaboration with KKW Beauty on Monday the same as he did for Kim’s younger sister, Kylie Jenner six months ago. 

Coty announced the “Strategic Partnership” with Kylie’s beauty business, Kylie cosmetics in November 2019. And the deal got closed in January by paying $600 million for a 51% stake. Which is 15% more than Kim’s beauty brand. The total valuation of Kylie’s Cosmetics is $1.18 billion. 

Now See How Coty Described These Two Beautiful Sisters

Coty said a statement, on Monday “Kim is one of an influential voice among beauty products lovers. She is one of the recognized personalities with over 300 million followers across the world.”

 And in November 2019 Coty shared a statement about Kylie and her brand, “She is the most admirable personalities with over 270 million followers. Kylie is also being an influential voice among cosmetics lovers.”

Stay Safe. Stay Happy. Stay Tuned. 


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