by Chhavi Madaan | 2020-08-11

As a flip side to the COVID-19 Pandemic and imposition of restricted movement, innovative technical resolutions make way into people’s lives.

The expansion of the Worldwide Web and the emergence of numerous Social Media platforms have made information effortlessly accessible. People are more mindful and concerned about their health and ailments. Information to all possible questions lies one Google Search away.

Till 2020, masses would sign up for gym memberships or enrol in yoga societies. However, 2020 brought about a temporary pause to direct human interaction. With people striving to cope with the lockdown, the health industry also resorted to a digital approach to fitness to meet its clients’ demands.

The Rise of the Era of Digital Health and Fitness

Digital Fitness Programs have been designed by organizations that comprise interactive video sessions over Skype, Facetime, Zoom, Whatsapp, etcetera. These can be either a one-on-one session or a group of people monitored by a single instructor.

The Programs are often paid and call for personal training equipment earlier provided in gyms. However, several private instructors have come up with creative and safe substitutes with commodities available at home or with products available online at a lower cost to suit the needs as per the client’s requirements.

The number of people enlisting for meditation programs also shows significant growth. The Pandemic has been exceptionally severe on mental health. Active engagement in physical activity, practices such as meditation, and adhering to a clean diet help in developing clarity of thoughts and stimulating immunity.

Is a Digital Approach to Health Practically Successful

Digital Health Plans come with the additional benefit of personalization. The fitness plans offered can be altered to one’s requirements in terms of Workouts, time duration and Flexibility, and Customizable Diets that comply with the availability of limited resources during the lockdown.

Besides a digital engagement in fitness, walking as a daily exercise has surged by 30%. India reports a 40% rise in the time spent on fitness apps and a 15% rise in the number of users engaging with Fitness Apps during COVID-19.

Interactive Digital Platforms have become popular and efficient alternatives to outdoor activity. They have modified the approach to fitness and have helped businesses sustain their economy while establishing a safe forum for connection with the consumers.

While the Pandemic has posed a challenge to all outdoor activities and thwarted the economies of even essential services, Digital Platforms have attained massive popularity. Furthermore, Fitness Centres also prepare for post-pandemic conditions with an enhancement of safety standards, all pointing towards the emergence of a new age of Fitness.

Stay Safe. Stay Healthy. Stay Tuned.


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